Basic Guide to Digital Marketing
Basic digital marketing is the use of online channels to help a business reach customers and explain its products or services. Basic Guide to Digital Marketing by Bakhtawar Usmani introduces these ideas in plain language for readers with no marketing experience: how search engines and social platforms help people discover a business, and how email and online content keep them engaged.
- Format
- paperback
- Publisher
- PaperCraft Publishers
Shipping. Shipped via Trax within 2–4 days across Pakistan; 7–14 days to the UK, USA, UAE & Canada. Printed books can't be returned unless damaged (exchange only); see our Returns Policy.
About this book
Key takeaway: a beginner's paperback that explains SEO and the other digital marketing basics clearly, as a starting point before specialist topics. Published by PaperCraft Publishers.
What you will learn
- The fundamentals of digital marketing
- How search engines influence online visibility
- Social media marketing essentials
- Content marketing principles
- Email marketing basics
- Digital advertising concepts
- Building an online brand
- Understanding customer engagement
Each topic is explained in simple language, without assuming technical knowledge, so readers can build a foundation at a steady pace.
A practical SEO and digital marketing book
The book introduces search engine optimisation in clear terms: why SEO matters, how quality content supports marketing goals, and how a business can improve its online presence step by step.
Who it is for
- Students building career-ready skills
- Entrepreneurs learning to promote a business online
- Freelancers strengthening their digital skills
- Professionals keeping up with modern marketing
Book details
- Author: Bakhtawar Usmani
- Format: Paperback
- Publisher: PaperCraft Publishers
Frequently asked questions
Who should read Basic Guide to Digital Marketing?
Students, entrepreneurs, freelancers, professionals and anyone who wants to learn digital marketing from the beginning.
Does the book cover SEO?
Yes. It explains search engine optimisation alongside content marketing, social media, email marketing and the other basics.
Who wrote it?
Bakhtawar Usmani. It is published by PaperCraft Publishers.
